Thesis Abstract and Dissertation Abstracts
Validity Test of Cetscale in Jordan for Consumer Ethnocentrism
Abstract Category: Accounts and Economics
Course / Degree: n/a
Institution / University: University Utara Malaysia, Malaysia
Published in: 2008
Before the CETSCALE can be used as a measure of consumer ethnocentrism on an international basis, it is necessary to assess its validity and reliability in as many countries and different conditions as possible. The modified Consumer Ethnocentric Tendencies Scale (CETSCALE), a 17-item measure of consumer ethnocentrism, was subjected to a validation test in Jordan. Confirmatory Factor Analysis revealed that the 17-item single factor model suggested by Shimp and Sharma (JCR 24 (1987) 280) and tested cross-nationally by Steenkamp and Baumgartner (JCR 25 (1998) 78) was not found to be a universally “good fit” solution in these central and eastern European countries. In contrast with JCR, a good fitting ten-item model was found for Jordan.
Thesis Keywords/Search Tags:
Ethnocentrism, Jordan, CET scale
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Submission Details: Thesis Abstract submitted by Abbas Natheir Albarq from Jordan on 12-Jan-2009 08:40.
Abstract has been viewed 2534 times (since 7 Mar 2010).
Abbas Natheir Albarq Contact Details: Email: marketingabbas@yahoo.com
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