Thesis Abstract and Dissertation Abstracts
Tourism and consumer ethnocentrism An empirical analysis of Jordanian consumers
Abstract Category: Accounts and Economics
Course / Degree: PhD
Institution / University: University Utara Malaysia, Malaysia
Published in: 2008
Purpose:
To examine the antecedents of consumer ethnocentrism, specifically with respect to Jordanian consumers’ attitudes toward foreign products.
Design/methodology/approach:
Antecedents identified from the literature are allocated to one of three main constructs: interest in foreign travel, negative attitudes towards foreigners tourism (not the same phenomenon, it is argued) and materialism. Using telephone survey method, an 96 percent response rate was collected from 250 questionnaires distributed were randomly selected from yellow pages. Consumer ethnocentrism is measured by the well-tested CETSCALE. Results are analyzed by Confirmatory factor analysis performed on the data reveals that the measurement model and structural model are statistically fit and structural equation modeling, a path diagram generated and three hypotheses tested.
Findings:
All of the hypotheses were accepted. Negative attitudes towards foreigners tourism is found to have the greatest influence consumer ethnocentrism among Jordanian consumers, and is also a leading factor in the interactions among the antecedents. Materialism is the second-most influential element of the model followed by interest in foreign travel.
Research limitations/implications:
Other antecedents might have been identified and added to the conceptual framework. The timeframe of data collection was very specific. The large sample size and its apparent representativeness encourage confident generalization of the findings, though the concept of “foreign product” could usefully be refined to specific countries in future studies.
Practical implications:
International marketers now have clear evidence that Negative attitudes towards foreigners’ tourism, materialism and interest in foreign travel are important antecedents of consumer ethnocentrism, and should plan their intelligence gathering and campaign strategy accordingly.
Originality/value:
This study both supports and adds to the existing literature. The findings clearly impinge on the somewhat separate literature of country-of-origin effects and branding.
Thesis Keywords/Search Tags:
Ethnocentrism, Tourism, Foreign product, Jordan
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Submission Details: Thesis Abstract submitted by Abbas Natheir Albarq from Jordan on 12-Jan-2009 08:58.
Abstract has been viewed 3640 times (since 7 Mar 2010).
Abbas Natheir Albarq Contact Details: Email: marketingabbas@yahoo.com
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