Thesis Abstract and Dissertation Abstracts
Plan To Adapt And Succeed: The Tug-of-war Between Strategic And Financial Performance
Abstract Category: Other Categories
Course / Degree: Doctor of Philosophy in Business
Institution / University: California Coast University, United States
Published in: 2000
This dissertation is for the new entrepreneurs, men and women with new business ideas that will start-up modest undertaking in the next millennium, where economic opportunities will be captured by resourceful risk-takers that systematically generate inventive products and services for an increasingly global society.
The purpose of the study was to investigate why, despite the availability of an exhaustive collection of economic courses and business schools, and a plethora of books on management do so many businesses fail to develop those attributes necessary to succeed. The study was intended to produce a reference guide for the small business entrepreneur and to substitute somewhat for the lack of experience required to develop and implement strategic plans that hang together in turbulent times. And to blunt, what appears to be, the popular perception that most businesses fail but for the lack of experienced and competent management.
The dissertation discusses the best ideas from some of the most important management thinkers of our time. It is a case study of the aspirations, trials, fortunes, and misfortunes of a start-up enterprise approaching its eighth year of business. It was designed to demonstrate that business failure can be the result of a complex combination of strategic and financial factors that may occur in spite of experienced and competent management. The study surveyed a cross-section of interest-holders that were directly involved in the subjects planning, development and progress, or were otherwise in an excellent position to observe those activities and their effects on the enterprise.
Questions were developed with the specific aim to attract answers that would facilitate a realistic comparison of the subject's attributes and behavior to those known to exist in successful businesses. And the results are discussed in light of the six "ingredients for success in business" commonly adapted among the World's most recognized management gurus. Additionally, each major activity and decision normally required by a product introduction plan is discussed and compared to the activities and decisions made by the subject as it launched a new product.
The dissertation concludes by suggesting that a business must be based on a good idea that hangs together in changing environments; that while experienced and competent management is important, success in business may have more to do with inspiring and consistent leadership; that good planning precedes financial commitment and structure; and that key participants in a business must be driven by a strong common interest; and that success in business will likely take longer than expected and require much more money and patience than originally thought.
Dissertation Keywords/Search Tags:
management,start-up companies,business start-up,business failure,business planning
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Walter Coe, Ph.D. (click to enlarge) |
Submission Details: Dissertation Abstract submitted by Walter Coe from United States on 31-Dec-2013 19:13.
Abstract has been viewed 1892 times (since 7 Mar 2010).
Walter Coe Contact Details: Email: drwaltercoe@yahoo.com
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