Thesis Abstract and Dissertation Abstracts
PharSights- Pharmaceutical Insights, Issues and Ideas
Abstract Category: Other Categories
Course / Degree: PhD
Institution / University: NMIMS (Narsee Monjee Institute of Management Studies), India
Published in: 2005
As the young age faster and the old stay younger, the women’s health segment is emerging stronger. These key demographic shifts are driving the demand for lifestyle and lifecycle drugs. The information revolution is ensuring an inquisitive but enlightened and health conscious patient.
Dwindling growth rates, reduced margins and drug safety concerns are fuelling a raging debate in the pharma world. Developing countries and partnerships will emerge key areas as a consolidating big pharma contends with the effectiveness and productivity of the burgeoning costs of research and marketing. The regulatory bodies are concerned with the high drug prices and there is a perceptible shift, the world over towards affordable drugs.
The blockbuster model, successful for long will have to be overhauled as companies niche into specialization and innovation. Critical transforming technologies like biotech, genomics, proteomics and new drug deliveries can revolutionise the industry, if viable and safe.
Patent management remains a key area to protect the near total sales erosion of blockbuster drugs, post expiry. Mounting litigation costs are not deterring companies from developing countries to vie for a share of the lucrative world pharma market through generics and contract manufacturing.
Amid this backdrop, India prepares for the shake out of the Post-2005 patent regime. Can India leverage its adroit intellectual capital and famed reverse engineering skills to finally emerge as a major global hub in R&D, formulations, bulk actives and alternate therapies.
Thesis Keywords/Search Tags:
Pharma, Marketing, Business Strategy
This Thesis Abstract may be cited as follows:
PharSights- Pharmaceutical Insights, Issues and Ideas; Amit Rangnekar, NMIMS-PhD-2004, Jan,2005
Submission Details: Thesis Abstract submitted by Amit Rangnekar from India on 13-Jan-2005 15:34.
Abstract has been viewed 2257 times (since 7 Mar 2010).
Amit Rangnekar Contact Details: Email: amit_rangnekar@hotmail.com
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