Thesis Abstract and Dissertation Abstracts
Thai Tourism Industry Competitiveness in the Future
Abstract Category: Other Categories
Course / Degree: PhD in Management
Institution / University: School of Management/ Shinawatra International University, Thailand
Published in: 2010
This qualitative study aims to explore the international tourist perspectives to current tourism industry in Thailand, to investigate the competitiveness in Thai tourism market, and to explore the language roles in Thai tourism industry competitiveness in the future. The study was based on in-depth, web-cam interviews with a convenience sample of 42 international tourists. They are from 23 countries around the world. The results revealed that the sample have various ideas to Thai tourism competitiveness in the future. Competitiveness in Thai tourism industry does not depend only on price, place, and promotion. It also includes good service, efficient management, and marketing strategies. They are parts that help in Thai tourism industry competitiveness. Moreover, language is one of the important factors for Thai tourism industry competitiveness. The Thai tourism industry competitiveness in the future can be enhanced periodically. This research suggests that focusing on several factors by bringing into practice will certainly lead to competitiveness in the future.
Report Keywords/Search Tags:
Competitiveness, Tourism Industry, Factors in Tourism Industry,
This Report Abstract may be cited as follows:
Thitthongkam, T. and Walsh, J. (2010). Thai Tourism Industry Competitiveness in the Future. Bangkok: Shinawatra International University.
Submission Details: Report Abstract submitted by Thavorn Thitthongkam & John Walsh from Thailand on 28-Aug-2010 06:03.
Abstract has been viewed 3919 times (since 7 Mar 2010).
Thavorn Thitthongkam & John Walsh Contact Details: Email: tha_vorn2002@yahoo.com
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