Thesis Abstract and Dissertation Abstracts
Accounting Software Users Satisfaction With Special Reference To Tally
Abstract Category: Accounts and Economics
Course / Degree: Mphil Commerce
Institution / University: Alagappa University , India
Published in: 2011
Customer focus and satisfaction is a driving force for organizations gearing up for surviving or thriving in the 21st century. Those that are truly doing they have turned into consistently high performers. The companies emphasize service quality in their strategy, giving customers, what they want, when they want it and how they want it.
A philosophy of every business unit, which has triple implementation namely,
i) The victory of any business unit rests on customer who is willing to accept and pay for the product/services
ii) The firms must be aware of what the market wants well in advance and
iii) Consumer wants must be monitored continually for assured success.
Understanding the consumer is the crucial task of every marketing manager. Consumers are the focus of marketing efforts. The modern marketing concept spells out the real significance of buying behavior. All elements of the marketing mix are tightly integrated with one another. They are seen through the eyes of the consumers and are coordinated so as to produce the best benefits and optimum satisfaction for the customers.
As on today companies are facing through tough competitions. The customers have a choice of brands to select from. In order to survive the competition, the companies have to do a better job of meeting and satisfying customer needs than their competitors.
Dissertation Keywords/Search Tags:
A SRINIVAS Enrolment No. 046030303, accounting software
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Dr Srinivas Annabathula (click to enlarge) |
Submission Details: Dissertation Abstract submitted by A Srinivas from India on 06-Jun-2011 14:47.
Abstract has been viewed 3377 times (since 7 Mar 2010).
A Srinivas Contact Details: Email: asrinivas9999@rediffmail.com Phone: 9951673208
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