Intention to Shop Online Among University Students in Jordan  

Abstract Category: I.T.
Course / Degree: MSc Management
Institution / University: University Utara Malaysia, Malaysia
Published in: 2006

Thesis Abstract / Summary:

As the Internet has grown dramatically every year since the beginning of the 1990s, and the diffusion of online buying transactions are readily accepted by consumers in some countries, in others consumers seem to be less accepting. On-line commerce through Internet is obtaining attention in Jordan moreover, until today we can observe the limitation for using the on-line shopping. The aim of this research is to study the acceptance level of internet shopping among higher learning institution particularly in Jordan. The current study investigates possible factors that influence consumer Internet intention towards students’ online shopping behavior in Jordanian university, the first largest university in Jordan. Technology Acceptance Model (TAM) by Davis et al. (1989) theory has been applied on this study. Several factors such as usefulness and ease of use are become important predictors toward attitude toward on-line shopping that influence students buying intention were analyzed. A test model of theory was analyzed from 146 students. Since no previous research investigated the factors of acceptance level of internet shopping in Jordan, this study gave new insight on the role of factors in internet intention, and the factors that may impact a broader acceptance and development of on-line shopping in Jordan. I will present and discuss my finding and identify changes that will be required for broader acceptance and diffusion of Internet intention in Jordan, so we can have clear picture and understanding of the acceptance level of internet shopping in Jordan.

Thesis Keywords/Search Tags:
Ease of use, attitude, usefulness, intention

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Submission Details: Thesis Abstract submitted by Abbas Nathier Al barq from Jordan on 21-Jun-2006 02:50.
Abstract has been viewed 4767 times (since 7 Mar 2010).

Abbas Nathier Al barq Contact Details: Email: marketingabbas@yahoo.com

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