A Swarm-Based Model for Increasing Impulse Shopping in Supermarkets  

Abstract Category: I.T.
Course / Degree: MS (Computer Science)
Institution / University: Florida Institute of Technology, United States
Published in: 2006

Thesis Abstract / Summary:

In today's supermarket multi-billion dollar industry, impulse shopping accounts for 2 out of 3 purchases. The phenomenon is so prominent that some consider high levels of it to be a disorder in the same group as Pyromania (the impulse to burn things) and Kleptomania (the impulse to steal). Despite the current situation, most retail stores attempt to benefit from the fact that people are impulsive in nature as a way to maximize their profits. In order to improve on current levels of sales, retail stores and supermarkets need to look at out-of-the-box to solutions that may, at first, not appear useful. One such approach is the study of levels of self-organization in people while they are doing their shopping. This thesis discusses the status-quo of supermarket optimization and leaps into how a supermarket simulation can use real-time information about customer purchases. And apply models inspired in swarm intelligence to empower customers with products’ sales level leading to an increase in impulse purchases.

Thesis Keywords/Search Tags:
Swarm Intelligence, Impulse Shopping, Supermarket

This Thesis Abstract may be cited as follows:
Zeeshan-ul-hassan Usmani, A Swarm-Based Model for Increasing Impulse Shopping in Supermarkets, MS (Computer Science) Thesis, Florida Institute of Technology, 2006

Thesis Images:
I.T. - A Swarm-Based Model for Increasing Impulse Shopping in Supermarkets Swarm
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Submission Details: Thesis Abstract submitted by Zeeshan-ul-hassan Usmani from United States on 18-Aug-2006 21:12.
Abstract has been viewed 2771 times (since 7 Mar 2010).

Zeeshan-ul-hassan Usmani Contact Details: Email: zeeshan_ul_hassan@yahoo.com

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