Thesis Abstract and Dissertation Abstracts
Mobile Location Based Services (mlbs): Difficulties And Issues In Implementing Location Sharing On Mobile Devices
Abstract Category: I.T.
Course / Degree: Master of Engineering
Institution / University: Chongqing University, China
Published in: 2011
This thesis explores consumer perceptions of and standpoints towards location distribution or sharing on mobile devices. The model used in this study is based upon the widely used Unified Theory of Acceptance and Use of Technology (UTAUT) model for User Acceptance. The model is used to analyze usage objective of information technology within a mobile context. A study is held containing questions regarding each of the model constructs and in-depth questions to investigate specific reasoning behind consumer point of view towards location distribution or sharing. The validity of the constructs is tested, and the results are analyzed using different statistical methods. We found that important predictors in the implementation of location distribution or sharing are the expected effort and the perceived enjoyment of the services. Besides that, differences in usage objective were found based on consumers' experience in mobile internet and type of mobile device.
Thesis Keywords/Search Tags:
UTAUT, user acceptance, expected effort, perceived enjoyment, usage objective
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Submission Details: Thesis Abstract submitted by Ahmedin Mohammed Ahmed from Ethiopia on 22-Sep-2012 09:04.
Abstract has been viewed 2870 times (since 7 Mar 2010).
Ahmedin Mohammed Ahmed Contact Details: Email: ahmedinmo@gmail.com
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